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Facebook Posts Your Facebook posts are probably what got your audience's attention in the first place. These can be one-off posts or a devoted project that points audiences back to your site or Facebook page. You can include a link to a form within the real post, or direct users to a landing page where they can send their information.
Users can reach out to you in a private 1:1 discussion and ask questions about your brand and its products. Do not have the time to manage a live chat channel 24/7? No issue. You can install a bot on your page to respond to customer questions. Whether it's a bot or a person, your team can utilize Facebook Messenger to direct interested visitors to your website and landing pages so they can convert from prospects to leads.
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You can use the Occasions tool to create devoted pages for your upcoming events. Your audience can register, fill out kinds, and end up being leads all while signing up for your occasion in one location. Facebook Live Video If you're searching for a more spontaneous approach to lead generation, you may wish to try Facebook Live Video.
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Viewers react and comment on your video as it's running and you can utilize this platform as a way to direct potential customers to your marketing content. For instance, if you're partnering with a regional star for an upcoming roadway race, you might inquire to "Go Live" on Facebook and show your fans what they're doing to get ready for the race.
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When you're video is over, the recording is still available on your Facebook page. That way, individuals who may have missed out on the live version can catch the recording later. Picture Albums Keeping with our roadway race example, let's your race when off without a hitch and it was an enormous success.
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However, the marketing group wasn't simply taking images for fun. They're preparing to repurpose those images as lead generation material on your Facebook page. How? For beginners, they can post an image album on your business's Timeline. Check it Out would show followers just how much fun and enjoyment there was at your race and it would encourage people to sign up for your next one.